Work
Client builds, and our own production software.
A developer-led studio should show the machine, not just the dashboard. Here is real client work, run end to end, alongside the production software we build and run ourselves, across the web, native apps, and AI.
Client engagements
Real client work, run end to end
Anonymized by default, named with each client's permission. All three sit in the region: web design in the Tri-Cities, TN and web design in Franklin, NC. We run the same build for web design and local SEO in the Asheville metro. By field: home services web design, private school web design, and real estate web design.
Palisade Roofing
The crux: a slow page-builder site, thin on structure, leaking leads.
What we built: a full rebuild onto a custom Cloudflare stack (all 62 pages score 90+ on mobile, 56 at 95+), replacing a $55/mo page-builder with a faster site at $0/mo on Cloudflare; sitewide schema; analytics and Search Console wired correctly; an address change pushed across their online listings; and a lean lead-intake stack that texts the owner on a new inquiry and lets customers book themselves, with AI working every lead. The business holds a 5.0 rating across 113 Google reviews, up from 100 when we started.
palisaderoofingtn.com →Sol & Son Dual Language Academy
The crux: a brand-new bilingual school that needs the right families to find it.
What we built: the school's website and search presence, now live. Spanish runs alongside English on the pages families actually use, wired with hreflang so each language can rank on its own; grade-by-grade pages from Pre-K through 2nd; a parent's guide to the NC Opportunity Scholarship, the first question most families ask; and the school and its four programs in structured data. We flagged early that Google disables reviews and Business Profile posts for the school category, a rule most agencies miss, so the work went where it actually moves enrollment.
solandsondla.com →Brandi Rininger
The crux: a real-estate broker across a wide mountain market who needs the right buyers, sellers, and relocators to find her.
What we built: a fast, content-rich site for the Carolina Smokies, with market reports, neighborhood and buyer-and-seller guides, a journal, and structured local content built to be found across the region she serves.
brandirininger.com →A note on metrics. Detailed private numbers (search analytics, lead volume) are shared in a conversation with each client's permission rather than posted publicly. The figures above are publicly verifiable or our own engineering measurements. Happy to walk through the rest when we talk.
Built & run in-house
Software we build and run ourselves
"Developer-led" is literal. The through-line is front-end craft, backed by a working command of the whole stack: interfaces that look and feel right, pixel-clean and smooth, built across many environments over the years. AI is how we hit that bar faster now, not a substitute for it. We ship across the web, native apps, and AI, and hold client work to the same standard.
Peanut Gallery
A Chrome extension we designed, built, and took through Chrome Web Store review: four AI critics reacting to whatever is playing in your tab, live in Chrome's native side panel. Real-time transcription, multi-model orchestration, streaming reactions in under 300ms, on your own keys. If the tool your business needs is a browser extension rather than a page, this is the proof we can ship one. Now kept as an MIT-licensed open-source archive.
peanutgallery.live →Tideward
A native app running on all six Apple platforms from one codebase: iPhone, iPad, Mac, Apple TV, Apple Watch, and Vision Pro. Fifteen languages, built for VoiceOver and Dynamic Type, saves synced end-to-end encrypted through iCloud, and not one third-party library in the build. Free TestFlight alpha now. Cross-platform native engineering and product polish held to App Store standards.
tideward.app →manugames.com
The publisher site behind Tideward, and the house the Manu Arcade lives in: 117 small browser games, free, no accounts and no installs, 50 of them seating live opponents on rated ladders. A fast, structured-data-rich build with an RSS feed and a devlog behind it. Cruxsmith is a studio of Manu Games LLC, and this is its house.
manugames.com →The What network
Our own network of local events calendars and area guides across Western North Carolina and East Tennessee, bilingual where the town calls for it, and the working model of the local search presence we build for clients.
franklinwhat.com → ashevillewhat.com → knoxwhat.com → tricitieswhat.com → wncwhat.com →
And a steady stream of tools. FieldReady, an on-site knowledge app for real-estate agents (getfieldready.app); Indenture, a native macOS invoicing app we run the business on, the kind of internal tool we can build or adapt for yours (the build story →); an adaptive, bilingual tutoring engine; and earlier work using AI for physical, real-world problem-solving. The point is range: if it runs on software, we can build it.
In their words
What the clients said
Three verbatim Google reviews, trimmed only at the ends. Every one is public and checkable.
I have been very hesitant to put our company’s advertising into someone else’s hands, but it has been handled in the most professional and caring way. I am blown away by the results.
Hannah Chambers
Palisade Roofing, Tri-Cities, TN
We are able to seamlessly switch in English and Spanish for our bilingual families, and we can now share with confidence with all our friends in Franklin
Kelsey Parrish
Sol & Son Dual Language Academy, Franklin, NC
He created a real estate website for me that is professional, easy to navigate, and exactly what I was looking for to help grow my real estate business in Franklin, NC.
Brandi Rininger
eXp Realty, Franklin, NC
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