School web design & enrollment
Private school web design in Western North Carolina.
Independent, private, and micro-schools across Franklin, the Asheville metro, and the Tri-Cities, TN. We build the school website, the local search presence that gets it found, and the admissions funnel behind both.
The truth about Google reviews for schools
We tell you the truth, then work the levers that fill tours
In our experience, Google disables Google reviews for school Business Profiles, and limits Business Profile posts for schools as well. It is set at the category level, so it is not a fault in your listing and it is not something any agency can switch back on. Most local web shops do not know this and will still sell a school a Google-reviews plan that cannot run.
Our stance: we tell you the truth instead of billing you to chase reviews and posts Google will not allow, and we do not game your category to sneak them on. We put the effort where it builds trust and fills tours: a fast, findable site, the content families actually search for, AI-search visibility, and the review channels a school can use. We learned this firsthand building for a brand-new bilingual immersion school.
School website design
A school website that answers four questions
Four questions decide whether a family inquires. We build the site to answer all four.
Found nearby
Show up when a family searches for a school like yours in your area, in the map, in results, and in AI answers.
Tuition & aid, answered
Families search tuition, scholarships, and financial aid first. Clear content on cost and programs like the NC Opportunity Scholarship lets the right families see your school is within reach.
Programs that stand out
Make your approach legible, immersion, faith, project-based, whatever sets you apart, so a family knows it's a fit before they call.
A clear path to apply
An obvious next step from "interested" to "scheduled a tour," with no dead ends.
Admissions & enrollment funnels
From an inquiry to a tour to an enrollment
Instant inquiry intake
An inquiry reaches your office immediately, with the details you need to follow up while interest is high.
Tour & open-house scheduling
Families book a visit themselves, with reminders, behind bot protection so the form stays clean.
Tuition & scholarship flows
Guide families through cost and aid options without your team answering the same email a hundred times.
Re-enrollment & reminders
Gentle, on-time nudges for re-enrollment and deadlines, handled automatically.
Reviews where schools can get them
Google disables school reviews, so we set up the review and testimonial channels you can actually use, on your site and off it. No gating, no incentives.
Integrate what you have
We build the flows you actually need or connect the platform you already run, instead of forcing an enterprise suite you don't.
A school we build for
Now live: a school website in Franklin, NC
The school. Sol & Son Dual Language Academy, a Christ-centered dual-language immersion school in Franklin, opening with Pre-K through 2nd grade. A brand-new school has the hardest version of this problem: no reputation to search for, no alumni, and a founding class to fill before the doors open.
What we built. The website and the search presence under it. Spanish runs alongside English across the pages families actually use, each language declared with hreflang so it can rank on its own rather than competing with its twin. There is a page for each grade, because a parent searching does not search for "our school" in the abstract, they search for kindergarten. There are plain explanations of what dual-language immersion is and what the research says, for the parents who have never met the model before. The school and its four programs are marked up in structured data, so search engines and AI answers can read the grades, the location and the terms without guessing.
The piece that matters most. A parent's guide to the NC Opportunity Scholarship, written for Western North Carolina. Tuition is the first question every family asks and the one most school sites answer last. Making it findable is worth more than any amount of design.
What we told them early. Google disables reviews and Business Profile posts for the school category. Most agencies either do not know that or quietly bill for a review plan that cannot run. We said it in the first week and spent the budget on what actually fills tours instead. solandsondla.com →
Right-sized for your school: we build the flows you need or integrate the platform you run, rather than selling an enterprise suite. We work with schools in Franklin and Macon County, the Asheville metro, and the Tri-Cities, TN, and remotely beyond them.
The first question
Tuition, aid and the NC Opportunity Scholarship
Families do not decide on your mission statement. They decide once they believe they can afford you. In North Carolina that means the Opportunity Scholarship, and a school site that leaves the money question to a PDF on a hidden page loses families who would have enrolled.
We build the tuition question as its own findable surface: what a year actually costs, what the state program covers, who qualifies, how to apply, and what is left over. Written in plain language, marked up so search engines can quote it, and translated where your families read.
This is also the highest-intent search a school gets. A parent typing the name of a state scholarship next to a town is not browsing. They are enrolling somewhere this year, and the school that answers clearly is the one they call.
Both languages
Families who search in Spanish
If part of your community searches in Spanish, an English-only site is invisible to them, and a machine-translated one is worse: it ranks against itself and reads as an afterthought to the parents it is meant to welcome.
We build the Spanish side as a real track, not a widget. Its own pages, its own titles and descriptions, hreflang declared in both directions so Google serves the right one, and the pages families actually use rather than a token homepage. We run our own bilingual local guide in Franklin, so this is the same work we do for ourselves.
Scope and timing
What it costs, and when to start
Cost. School site builds sit in the same range as the rest of our work: from $5,000, most between $5,000 and $20,000, fixed bid, scoped by a three business day Crux Roadmap that is refundable if you are not happy with it. Every number is on the pricing page, and hosting afterwards is free. If you want the reasoning behind those numbers, we wrote it up in what a custom business website actually costs.
Timing. Enrollment runs on a calendar and search does not move overnight. Content published in late summer is working by the time families start looking in earnest, which means the useful time to build is the term before the one you are trying to fill, not the month applications open.
We are able to seamlessly switch in English and Spanish for our bilingual families, and we can now share with confidence with all our friends in Franklin
Kelsey Parrish
Sol & Son Dual Language Academy, Franklin, NC
Get found before open-house season.
A Crux Roadmap maps what's between your school and a full inquiry pipeline. Free fit call first.
Get your Crux RoadmapQuestions schools ask
Straight answers
Can our school collect Google reviews?
Generally no. In our experience Google disables Google reviews for school Business Profiles, and limits Business Profile posts for schools too. It is a category-level limitation, not a fault in your listing, and not something an agency can switch back on. We do not game your category to dodge it. Instead we put your trust signals where they work: your site, the structured content families search for, and the review channels schools can use.
Do you build for the parents or the administrators?
Both. The site is written to help families find and trust your school; the systems behind it help your office turn inquiries into tours and enrollments without manual chasing.
Can you handle financial aid and scholarship information?
Yes. Families search hard for tuition, scholarships, and financial aid. We build clear, findable content for those questions, including state programs like the NC Opportunity Scholarship, so the right families can see how your school is within reach.
How much does a school website cost?
The same as the rest of our builds: from $5,000, with most landing between $5,000 and $20,000, quoted as a fixed bid after a three business day Crux Roadmap that is refundable if you are not happy with it. Hosting afterwards is free, and every price is published on our pricing page.
Do you build the Spanish side of the site as well?
Yes, as a real track rather than a translate widget: its own pages, its own titles and descriptions, and hreflang declared in both directions so Google serves the right language instead of the two versions competing with each other. We built exactly this for a dual-language school in Franklin.
When should we start if we want it working for next enrollment?
The term before the one you are filling. A new site is live in weeks, but search visibility accrues over months, so content published ahead of the season is what is working when families start looking. Starting the month applications open means paying for a site that arrives after the decision window.